EatPastry came to Freelo Design for a rebranding and packaging design for their amazing pastry products. The brand needed to be more up to date with the packaging design trends and it also needed a much better SKU differentiation.
The logo was tweaked so that it could be adapted to other products other than just a certain type of packaging. We also wanted it to be recognized more quickly as a chef hat (and as an actual logo). Although we decided not to change it too much so that it was still easy to find by loyal costumers.
The idea of a pastry monster was suggested on their previous branding so now we decided to bring the idea forward and make it the main character by showing their hungry mouths. Being a product bought mainly by moms, makes the brand fun and attractive for kids and adults.
Color now plays a very important role, helping customers to quickly identify the product they are looking for. Bright colors also suggest the idea of fun, happy, and young. And the illustrations make your mouth water!!
This is a concept for a fruit mix trail bar. The idea behind it was for the bar to have a Boulder (the town in Colorado) reference, since this town is big on trails and hiking and healthy living. The idea for the packaging was to have the bar be the texture for the mountain. Also que man on the tip of the mountain gives the idea of success.
Karami is a Japanese salsa made out of very special hot chili peppers from New Mexico. The recipe has been improving for 100 years by Japanese Colorado residents.
Karami came to Freelo Design with a challenge: to develop a brand and packaging for american consumers, with a strong Japanese look. The dragon and the infinity sign made so much sense. Dragons are a very Japanese symbol, they are ancient, wise, and traditional, just like Karami's hundred years old recipe. Dragons are also very related to heat and fire, which relates perfectly to this salsa and its kick. Infinity means also tradition and infinite culinary possibilities. Therefore, its tagline: "Delicious on Everything".
Being in the market for less than a year, Karami Salsa has been a huge success in stores, this unique product has a bright future ahead, and Freelo Design is proud of being part of it.
Back in 2010 Earth Balance came to Mighty Fudge Studios with the challenge of designing a package for their new product: Organic Soymilk. We worked on it for almost three months, with extensive hours of brainstorming, sketching, and tweaking. We used the existing brand look for consistency and added swirls to suggest the idea of plants and Nature.
The product was the first organic and Non-GMO Project™-Verified soymilk in the market and has been growing consistently with great presence on shelf.
Freelo Design's client since 2010, working mostly on all their collateral pieces. Based in Colorado, oogavé makes delicious, organic, and all natural soda made with agave. Their bright colors are easily recognizable giving the brand a very young and energizing look.
Freelo Design has made everything from posters to sell sheets, postcards and Facebook campaigns, coupons and business cards. Also helped them define a look and feel for their new diet soda, Loca.
In 2012 under the need of new bottle photography, Freelo Design made 8 different realistic illustrations for all their bottles from scratch. The goal was to make the packaging look absolutely irresistible, cold, and refreshing. Even better than photography.
For Mighty Fudge Studios, we did this packaging and logo redesign for biodegradable, flushable doodie bags. The goal of the new look was to make it look clean and neat; adding a fun and playfull personality to the brand, and making orange the prominent color, so that it would stand out on shelf.
Freelo Design created branding and packaging design for Books Are Fun's kitchen products, Kitchen Envy.
Marketside is Wal-Mart's private label line of natural ingredients and prepared meals. Working for Mighty Fudge Studios, I worked on over 200 label adaptations and packaging between 2009 and 2011.
This are concepts for a mint packaging. The concept's goal was to relate the freshness of the mints to the coolness and freshness of the North Pole. The name was inspired on the North Pole's Northern Lights, which idea is reinforced by the teal color on the background of the packaging. This tins form a beautiful lineup accompanied by very cute polar animals.
T&P was part of an exploration for a beauty brand. Freelo Design came up with the idea of this beautiful, premium packaging. The bottle was inspired on essential oils containers, which always come in dark colors to protect them from the sun. With the addition of a metallic mist spray for easy application and premium look. The design of the recycled paper box and the background of the bottles was inspired in flowers and Nature to give the product a sense of natural origin.
Match Action Agency needed one more infographic for 2013 West Tour recap for one of their clients: The Lincoln Motor Company.
Infographics is one of many Freelo Design's specialties. In this case, there was a lot of work on icons for an easier readability. The main color chosen, teal, was a color that would work well with the tour's main color (dark blue), to make it more modern and fun to look at.
NIKE Outpost is a multi-purpose clubhouse for runners, by runners created to give teams of teen-agers a place to gear-up. Freelo Design worked, through On Board Experiential Marketing, on 9 different maps to explain and represent the trails. The look used had to match Nike + and the information, altitude and distances used had to be real, so we used official maps and adapted them to that look.
Premium Coffee Martinson needed a recap infographic for their promotional tour that they did through Match Action.
Ski-doo needed an infographic designed that would recap their Demo Tour that they did with Match Action. Freelo Design came up with this very long infographic, using elements related to snow and winter and velocity to communicate their numbers and achievements.