Hi there!
I’m Agustina de la Plaza, owner of Freelo Design, an independent creative studio working with brands worldwide.
As a freelance Creative Director and Packaging Designer I’ve been helping CPG brands grow through thoughtful design and strategic storytelling for over 20 years.
I see brands as living systems that evolve over time, where every element plays a role in shaping how people connect, navigate, and remember them. From identity and packaging to hierarchy, color, photography and brand expression, I believe great design should work as beautifully as it looks.
I’ve partnered with passionate startups and Fortune 500 companies across a variety of categories, learning that every brand has its own challenges, opportunities, and story to tell.
Ways to work with me
RETAINER
Secure ongoing support and consistent quality with a retainer agreement, ensuring your design needs are met seamlessly and efficiently.
PROJECT BASED
Partner with me on a project basis to bring your unique food product visions to life with custom, eye-catching packaging designs.
AGENCY FREELANCE
Collaborate with me as a freelance designer to enhance your agency’s creative projects with bold and innovative solutions.
Our Services
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Bold creativity, iconic packaging design, and unique branding that will set you apart in the industry.
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Stand out in a crowded market with the right positioning and strategy to captivate your audience.
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Ensure artwork translates accurately and as expected from digital files to physical packaging.
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From idea to execution, I can help you extend your brand to the rest of your brand world.